X (formerly known as Twitter) has come a long way from being just a Silicon Valley experiment. As of April 2025, it had 611 million active users (5.75 million of whom are Nigerians), communicating in ways we never would have thought possible 30 years ago. But beyond community and memes, did you know that Elon Musk’s social media platform is also an excellent way to make money in Nigeria?

You can make money on Twitter (X) by joining the Creator Revenue Sharing Program, via Subscriptions, and by receiving cash directly to your account using the Tips feature. There’s also affiliate marketing, influencer marketing, and ghostwriting.

The good news is that you can try all these methods (and more!). We wrote this article for Nigerians who have been looking for how to make money on Twitter, and here, we’ll share eight ways to ensure you get paid (whether you’re verified or not)! Sounds good? Then read on!

1. Join the Creator Revenue Sharing program

The most direct way to earn on X is by earning a portion of the revenue the platform generates from advertisements displayed in the context of your content. In other words, you get paid for the engagement your posts attract.

These engagements include likes, replies, reposts, and quotes. However, the actual amount you’ll receive depends on the number of engagements your posts get as well as your location.

Here’s all you need to do to be eligible for the Creator Revenue Sharing program:

• Subscribe to X Premium or be a Verified Organization.
• Have at least 500 Premium followers.
• Achieve at least 5 million organic impressions on your posts within the previous 3 months.
• Maintain an active X account and adhere to X’s Ads Revenue Sharing Terms, including the Creator Monetization Standards and X Rules.
• Have a Stripe account set up for payouts (X uses Stripe globally). Before payouts are sent, you need to reach a $10 minimum threshold.

You can check your eligibility and apply to join the Creator Revenue Sharing program in the Monetizations settings page or via the “Monetization” section in your X app settings.

2. Monetise your account via Subscriptions

X Subscriptions (formerly known as Super Follows) allow you to build a recurring social media income stream by offering exclusive content and benefits to your most dedicated followers for a monthly fee.

It’s a great way to make money on X if you’re already creating amazing content with a dedicated audience (including skits, guides, or even memes).

To set up the service, you’ll need to be subscribed to X Premium, but it lets you define subscription tiers and offer perks such as subscriber-only posts (text, video, polls), badges identifying subscribers, exclusive access to X Spaces (live audio), or dedicated newsletters.

Here’s all you need to know about eligibility requirements for Subscriptions:

• Meet the general X monetisation criteria (Be verified, have at least 2,000 verified followers, have an active account for 30 days, be 18+ years old).
• Reside in a region where Subscriptions are supported (like Nigeria).
• Have been active in the last 30 days.
• Have at least 5 million organic impressions in the last 3 months.
• Adhere to the Subscriptions Creator Terms.

Similar to the Creator Revenue Sharing program, you need a minimum balance of $50 for X to pay you via Stripe. You can also easily set up Subscriptions via the “Monetization” tab in your X app.

3. Get paid directly using the Tips feature

The Tips feature is a simple way for your audience to show direct financial appreciation for your work. Your followers can send payments directly to you using linked third-party services (including Flutterwave, Paystack, and Stripe).

Here’s how Tipping works on X:

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1. Navigate to “Edit Profile.”
2. Select “Tips” and agree to the terms.
3. Toggle on the “Tips” option
4. Add your payment links/usernames/addresses.

You’re good to go!

Note that X does not take a percentage of tips received, so you receive every kobo you get (after third-party fees, of course).

4. Become an affiliate marketer

Affiliate marketing is promoting another company’s products or services and earning a commission for sales generated through your unique tracking link. Just like with all social media platforms, X can also be an effective way to make money this way.

For example, you can join Selar’s affiliate marketing program and share your unique link (alongside helpful or entertaining posts) with your followers.

As always, to be a successful affiliate marketer on X, you need to create high-quality content and build trust with your audience.

5. Sell physical and digital products to your audience

You can also use your X account as a powerful tool to market and sell your own products — from physical goods like shoes and bags to digital products like courses, ebooks, or software. The key is to treat your X account like a digital business or an e-commerce store.

Here are some effective tips for selling your products on X:

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• Set up a Professional Account (in the Business category) to access relevant tools and analytics.
• Optimise your profile with clear branding, a descriptive bio, and a link to your shop.
• Regularly post engaging content featuring your products (ensure you use high-quality visuals!).
• Craft compelling calls-to-action directing users to purchase.
• Engage with potential customers in replies and DMs to answer questions and build relationships.
• Consider using X Ads for targeted product promotion.

Consistently showcasing value and engaging with your community can turn followers into customers.

6. Create sponsored posts as an X influencer

Influencer marketing is and has almost always been one of the best ways to make money in Nigeria, and you can tap into this goldmine using X. Brands in Nigeria (and outside the country) are always looking to collaborate with relevant influencers for promotional campaigns.

All you have to do is build a significant, engaged following that positions you as an influencer, then attract (or reach out to) brands willing to pay for sponsored content that reaches your audience.

Brand partnerships are excellent because your earning potential increases with your engagement levels and follower numbers. Therefore, you can turn influencing into a major income source if you play your cards right. 

7. Become a ghostwriter for brands and personal accounts

Many individuals and businesses lack the time or skill to maintain a consistent and engaging X presence. Ghostwriting involves creating content for their accounts, capturing their unique voice, and achieving their communication goals.

Here’s how you can find opportunities as  a ghostwriter on X:

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1. Demonstrate your writing prowess and understanding of X on your own account (like Dammypep did!).
2. Network strategically with potential clients on the platform.
3. Offer your services on freelance platforms (like Upwork and Fiverr) and position yourself as an expert X ghostwriter.

With the increasing importance of social media presence, demand for skilled X ghostwriters is solid — especially among founders and Web 3 businesses.

8. Use X to connect with clients and land jobs

Beyond direct monetisation, X is an invaluable networking platform for Nigerian freelancers and job seekers aiming for online business growth. Take 

Here’s how to leverage X for opportunities:

1. Tailor your profile to highlight your professional skills, experience, and value proposition.
2. Actively follow and engage with industry thought leaders, relevant companies, and potential clients.
3. Participate in relevant discussions, share valuable insights, and establish your expertise.
4. Use X’s search features to find conversations indicating a need for your services or potential job openings.
5. Reach out directly (but professionally and thoughtfully) via DMs when appropriate.

Remember: building visibility and connections on X can directly lead to paid projects and employment. But it’s a process — be as consistent as you need to be.

How to increase your chances of making money on X

No matter which monetisation path you pursue, maximising your earnings potential starts with cultivating an engaged audience. In simpler terms: X is a social media platform, so treat it as such! You’ll need followers and engagement to thrive (and make money!).

Here are some tips for increasing your earnings on Twitter (X):

1. Consistency is key. Post regularly to stay visible. You can use the X analytics tool to identify optimal posting times for your specific audience.
2. Deliver value: Share content that educates, entertains, inspires, or solves problems for your followers.
3. Engage authentically. Treat X as a conversation. Reply to comments, answer questions, like relevant posts, and participate in your community.
4. Use visuals. Incorporate images, videos, and GIFs to make your content more eye-catching and shareable. 
5. Optimise your profile. Ensure your bio is compelling, your branding is clear, and you link to relevant external sites (like your shop or portfolio, depending on how you’re monetising your account).
6. Analyse and adapt. Regularly review your X Analytics to see what content performs best and refine your strategy accordingly.

You’ve got this!

The bottom line

From official programs like the Creator Revenue Sharing Program and Subscriptions to building a brand, selling products, and finding clients, X’s money-making potential is too significant to ignore as a Nigerian. And like Toyosi Godwin who turned his Twitter account into a moneymaker, you too can thrive on the platform as long as you have a clear strategy for success.

We’re rooting for you!