Six Figure is a biweekly PiggyVest series that focuses on how real Nigerians achieved dramatic income growth that made them millionaires.
For this week’s episode of Six Figure, we spoke to a marketer earning ₦6.8million/month. He tells us his income journey right from earning ₦30k/month, a financial principle he swears by and a piece of advice for anyone trying to earn six figures.
What was your first full-time job?
I was a digital marketer at a media company.
What was your monthly salary?
When was this?
What is your current job title, and how much do you earn?
I’m a marketing lead earning $9,670/month (₦6.8million).
You went from earning ₦30k/month to ₦6.8million/month in 4 years?
WOW! Please break down your income growth over the years.
After my first job as a digital marketer, I landed a job in the second half of 2018 as a business manager, earning ₦100k/month. I did this job until 2019, when I became a Digital Strategy Lead taking home ₦150k monthly. However, I resigned in 2020.
Why did you resign?
Yes. My ex-boss was cunning about a pay cut decision. We agreed I would take a 20% pay cut due to the pandemic, but he later increased it to 50%. This compelled me to resign.
What happened after you resigned?
I was briefly out of work until I led an influencing marketing masterclass. Some of the brand managers in attendance reached out to me afterwards, requesting that I handle their companies’ accounts.
This was how I started my agency and made ₦1.4 million monthly. Fast forward to 2021, I got two full-time jobs offering to pay me $12,500/month (₦8.8 million) cumulatively.
So you worked the two jobs at the same time?
Yes, I did. I have resigned from the second one, though.
I needed more time for myself, so right now, I’m focused on my job as a marketing lead.
Still a lot of money. What would you say is your most valuable skill?
Tenacity. I always get shit done, whatever it takes.
Have you ever had a mentor or coach?
Any reason why?
None at all. But I’m currently looking for one. I believe my career will fare better with a coach guiding me.
What financial principle do you swear by?
Live below your means, and you’d never be pressed by money issues.
What advice would you give to someone who wants to earn six figures?
Find a niche and stick with it. You are better off being a specialist than a generalist.
- Don’t be afraid to walk away from toxic jobs. Our subject could have remained in his toxic job due to fear of the unknown. Thankfully, he was courageous enough to resign. This decision eventually paid off, as he probably wouldn’t have started earning six figures without it.
- Find your niche. Just as our subject mentioned, you’re better off being known for a particular field than dabbling into every- and any- thing. Choose a niche and focus on mastering it. It’s easier to become a millionaire that way.
- Stay tenacious. Tenacity is our subject’s key strength. It’s obvious that strength is why he managed to scale his agency quickly and land multimillion-paying jobs. You get well-compensated when you always do what you say you’ll do.