PiggyVest, Africa’s leading online savings & investing platform, is proud to support the #HerMoneyHerPower campaign, created by The She Tank in collaboration with BellaNaija.
Launching this month, Her Money, Her Power is a campaign designed to highlight the importance of economic power as a foundation for gender equality. It focuses on the need to shift gender norms for women’s advancement, and the positive ripple effects this will have on families, communities, and society at large.
Blessing Omakwu, founder of The She Tank, says “Our campaign seeks to elevate the conversation around women’s economic advancement by highlighting the critical distinction between empowerment and power.”
“When a woman has economic power, she doesn’t just have access to the resources and systems that create prosperity– she has a voice and a choice. Her contributions are valued, and she has agency, including the ability to make decisions about her financial future. Women gaining economic power is a critical next step to achieve gender equality and reduce poverty in Nigeria,” she added.
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Economic power for women isn’t just about financial stability—it’s about giving women the agency to make decisions that shape their lives. As a business committed to helping millions of Nigerians access the financial tools and resources they need to save, invest, and manage their finances with ease, PiggyVest is honoured to be part of this movement.
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To read more stories about how women are building financial independence and challenging gender stereotypes, read our blog here.
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About The She Tank
The She Tank is a creative think-tank dedicated to moving mindsets, norms, and cultures in the direction of women’s power. Blessing Omakwu relaunched The She Tank in 2024 and plans to focus on projects at the intersection of gender equality, popular culture, and religion.
About BellaNaija
Founded in 2006 by Uche Pedro, BellaNaija is a leading lifestyle, media, and entertainment company in Africa. It engages over 11 million people across its digital platforms, sparking conversations, celebrating progress, and driving global positive change.
