Facebook is pretty popular in Nigeria and outside of it; Mark Zuckerberg’s creation remains the biggest social media platform in the world. And as of the second quarter of 2023, the Meta-owned platform had three billion monthly active users sharing more than 4 billion posts daily. But have you ever wondered how you can make money on the platform?

You can make money on Facebook from affiliate marketing, influencer marketing, social media management and brand collaborations. Other excellent options include offering subscriptions, selling your account, collecting tips from your followers and selling items on Facebook Marketplace.

In this article, we’ll explore how to make money on Facebook and provide step-by-step instructions on getting started. We’ll also share some great tips you can apply to monetise your Facebook account. Let’s go!

How to make money on Facebook in Nigeria: Top 8 ways

Facebook was one of Nigeria’s most-used social media platforms as of 2022, second only to WhatsApp, with 32.9 million active users. And for many of these users, the platform is more than just an immense online community — it’s an avenue to make money using diverse skills and methods. So, how can you get in on the action?

Here are  the top 8 ways to make money on Facebook in Nigeria:

1. Affiliate marketing
2. Social media influencer marketing
3. Social media management
4. Brand collaborations
5. Paid content and subscriptions
6. Tips from followers
7. Sales of Facebook page or group
8. Facebook Marketplace

We’ll discuss these methods in detail in the next section, so grab your phone or computer if you’re interested. And don’t worry: you don’t need too much to get started. A new or existing Facebook account will do just fine!

1. Affiliate marketing

We’ve spoken about affiliate marketing a few times on the PiggyVest Blog. And if you’ve read our informative articles on online businesses that pay daily and how to earn money directly to your bank account, you’ll know it’s a pretty solid way to make money.

Here’s how to make money on Facebook in Nigeria from affiliate marketing:

1. Choose a niche that suits your skills. As an affiliate marketer, you must decide who your audience will be and what type of products you want to promote. For example, you could market electronics if you notice a demand for the products in your circle.
2. Join an affiliate programme. Look for a programme in your niche that sells products you (and your followers) like.
3. Create high-quality content on Facebook. Your content could be pictures, videos or articles. And it doesn’t matter if you post on a group or directly to your Facebook friends — just create material your audience will love.
4. Ensure people click your affiliate links and make a purchase. Great content sells itself, but the point of online affiliate marketing is to get people to click your links and make a purchase. We recommend selling the product in a way that connects with your audience.

Just like that!

2. Social media influencer marketing

Influencer marketing is all the rage these days; everyone’s doing it! From reality TV stars like Big Brother Nigeria’s Diane Russet to charismatic content creators like Salem King, social media users use the platform to earn money by marketing products and services to their followers.

Here’s how how to make money on Facebook in Nigeria from social media influencer marketing:

1. Pick a niche. We recommend choosing one you enjoy and understand so it’s easier to build and connect with your audience. You could, for example, opt for sports if you’re really into football.
2. Create a Facebook account. You can skip this step if you already have an account, but you can also buy an existing one. 
3. Grow your followers. The best way to grow your followers and build your audience is up to you, but creating high-quality content and starting a Facebook group are excellent strategies. Remember to stick to your niche while improving your account metrics on Facebook.
4. Speak with brands and other social media influencers. You can approach brands for collaborations or wait for them to contact you.
5. Get paid. These brands will pay you to discuss their products, try their services, or create content around their company. You must set your rates and decide which brands you’ll work with on Facebook.

You can also collaborate with other social media influencers! Big-time influencers usually recruit other accounts to help with a marketing campaign.

And the good news is they don’t even have to be on Facebook! Some of these campaigns can be cross-platform. You play your part by running things on Facebook.

Micro-influencers (despite their smaller sphere of influence) are also excellent accounts to partner with on Facebook, so don’t hesitate to contact them for collaboration.

Of course, the amount of money you’ll make as a social media influencer depends on the size of your audience and the niche you are in. But you can maximise your online presence on Facebook by publishing fresh and exciting content as often as possible.

3. Social media management

Social media managers carry out a company’s content strategy, often studying engagement statistics and creating online promotions. A significant part of their job involves posting content and replying to comments.

Here’s how to make money on Facebook in Nigeria from social media management:

1. Learn the basics of social media management. You can take a free course like this one from Coursera to understand what the role entails and how you can fit into a brand’s overall vision. You can also take more advanced courses or experiment with your Facebook account to learn more.
2. Apply to jobs. Find open roles on social media (including Facebook) and apply for these jobs.
3. Get to work. You’ll handle a brand — or individual’s — Facebook account as a social media manager. This means you’ll be responsible for their public interactions. This includes uploading content. 

Brands are always in the market for skilled Facebook managers, so this method is great if you have some experience with the inner workings of Facebook. 

4. Brand collaborations

Collaborating with brands is an excellent option if you have a significant following or a successful group page on Facebook. These partnerships usually come in many forms, but most brands will ask you to market their products or services to your audience directly — for a fee.

The Facebook Branded Content tool is a pretty handy way to show that you’re partnering with a brand — whether on a single post or long-term. With the tool, you can track your posts’ reach and engagement numbers without fuss.

You can learn more about how to earn money with branded content and the many use cases for branded content by trying out the feature on the Facebook mobile app or website.

5. Paid content and subscriptions

Offering paid content and subscriptions is fast becoming popular on Facebook. After all, the platform has become an avenue for creators to showcase their work. You can use this method if you have a dedicated page for your work or a faithful following on the platform.

Here’s how to make money on Facebook in Nigeria by offering paid content and subscriptions:

1. Announce exclusive content for interested fans. The kind of content you’ll create is totally up to you, but it has to be something your audience will love.
2. Create this content and keep it behind a paywall. One of the best platforms to use for this in Nigeria is Patreon, a membership platform that allows creators to set up subscriptions quickly.
3. Market your content. Promote the perks of your paid content and use pricing strategies like keeping monthly subscription costs low to ensure more fans join your Patreon. By doing this, you can reach an even larger audience in the long run.

That’s it!

Meta has a subscription tool for creators on Facebook, but this feature isn’t available in Nigeria (for now). Still, you can access it if you’re in any of the participating regions to start earning money with subscriptions on Facebook.

6. Tips from followers

You can also ask your followers for tips to monetise your Facebook account — honest! Tipping is pretty popular on social media today (especially if you’re a creator), and it’s an excellent way for fans to appreciate your work.

You can collect tips from your Facebook followers using these platforms:

• PocketApp by PiggyVest
• GoFundMe
• Buy Me a Coffee
• A bank account

There’s no tipping feature on Facebook for now, so your best bet is to include the payment link or info in your bio or post. The best way to do this is via PocketApp.

7. Sales of Facebook page or group

Selling your account is another great way to make money on Facebook — but only if it’s an account with a large following. You can also sell a Facebook group or page.

While this method means losing your account (or Facebook group), it can be very profitable if you know how to build an audience on the platform. This way, you can keep creating and selling accounts.

8. Facebook Marketplace

Facebook Marketplace is a platform on Facebook that allows users to buy and sell all kinds of items. It’s perfect for people who want to explore e-commerce and a great way to reach a large audience in your locality. Of course, it’s also a great option if you want to make money on Facebook in Nigeria.

Here’s how to make money on Facebook in Nigeria via Facebook Marketplace:

1. Open the Facebook mobile app or website. Ensure you’re signed into your Facebook account so you don’t encounter any issues during the process. You can also go straight to the Facebook Marketplace webpage on a browser.
2. Click the menu button on the top right-hand corner of the screen. It’s the one that looks like a pancake. You should have no trouble locating it if your Facebook app is up to date.
3. Click on “Marketplace” and tap the “Sell” button. You can sell almost anything on Facebook Marketplace, but the platform does have a list of banned items (like animals and ingestible supplements).
4. Create a new listing. Simply follow the prompts and post what you’d like to sell. You can post multiple items — you’re in control!
5. Sell your products; make money. It’s that easy!

Facebook Marketplace is pretty cool and offers more trust and safety than directly selling to your audience, but the latter is still an option. And regardless of what you sell, ensure you market your products as well as possible to engage with a broader audience.

Conclusion

Social media has been a money-maker in Nigeria for many years now. And it’s not just Facebook! Today, you can make a lot of money in many different ways using platforms like Twitter, Instagram, WhatsApp, YouTube and even TikTok.

Regardless of whichever platform you use or how much you make, remember that PiggyVest remains the best way to safely and securely save and invest the money you make.